Second Passport

What’s new about our design?

1.Our new identity will have the same color scheme as our previous one, but with updated coding and design direction.
2.The design trend will be cleaner and more modern, with darker colors and monochromatic imagery dominating.
3.The design will provide us a high-end, clean brand that is appropriate for our industry.

What is the current logo’s flaw?

our present logo is attractive on its own, but what about when it is part of our visual identity? Is it accurate to our field of work
1. The cuts in the logo don’t reflect our field of service; it would be more appropriate for a space or tech company.
2. The identity’s use of black and white makes it appear more premium than its original purpose,

which was to compete with lower prices.
3. When compared to other brands, the current identity system is unclear and appears outdated.
4. Inadequate branding materials and guidelines.